We live in a complicated and noisy world. The financial industry contributes to this noise. As a modern technology company in the financial industry we are aware that we are a part of this world. So we asked ourselves an important question: Where does Numbrs stand? Our answer comes in 5 guidelines we have defined for company, our product and our brand.
One app for all your bank accounts and crypto wallets
Every second German has at least four bank accounts at the same time. They are multibanking. This trend is reinforced by crypto wallets and various loyalty programmes. Instead of logging in to different banking apps with different logins to get an overview of your finances, users can manage all their accounts and finances with one single app. This is our foundation.
Black on white
The name 'Numbrs' is a deliberate choice. On a basic level finances are numbers. Or as we say 'Numbrs'. With the multibanking app Numbrs the user can make his own decisions about his finances. The basis for any financial decision should be the numbers, the facts. Not their own interpretation, or even the opinion of a third party, a consultant, or a bank.
In order to express this conviction, we follow the principle 'black on white' in the design of the app. The numbers and words are black, the backgrounds white. The use of the well-known German phrase 'black on white' refers to the clarity and binding nature of black ink on white paper.
We believe that multibanking should never be done through your bank. Customers who give their bank insight into all their finances can be influenced. With this insight the bank could, for example, try to make an unreasonable financial profit at the expense of the customer.
Numbrs is not a bank and does not offer its own financial products. We are 100% bank independent and neutral. This enables us to support users impartially, independent of banks and without any conflict of interest in the execution of their banking transactions.
We define design not as a question of aesthetics, but pursue a well thought-out product. For this reason the design of the Numbrs App is reduced to the essentials. We reject intrusive advertisements, flashy animations, trendy colours or nonsensical texts.
Our experience shows that personal recommendations have the greatest power of persuasion. At the same time, you only recommend something if you are really convinced of it. For this reason, our advertising activities focus exclusively on a referral programme which can only be used from within the app.
Instead of investing our advertising budget on the major platforms such as Facebook or Google, the referral program allows us to directly involve our loyal and dedicated users and reward their enthusiasm for our app.Thanks to the referral programme and the satisfaction of our users, Numbrs is the most used multibanking app in Germany and hopefully soon in the UK.