The new campaign kicked off this week with one spot on social media; several more videos will roll out in the upcoming weeks.
The new Numbrs campaign takes a humoristic approach to make people aware of the fees that most banks still impose on their customers without their full awareness.
At the end of each spot, we present an alternative with the free account by 1822direkt. The 1822direkt account is our Product of the Month July and is exclusively available only in the Numbrs Store.
The series of spots were produced in Berlin and were directed by Zoran Bihac, an award-winning filmmaker. The ads will run in: 60,: 30 and: 15-second formats on social media channels like Facebook, YouTube, and Instagram.
For the extensive video production, we choose favourite locations inside the German capital of Berlin to illustrate an authentic scene from everyday life. More than 50 people participated in the 2-day video production.
After the spot has been activated for a few days on Facebook, we are pleased about the numerous and expressly positive feedback. Both the message and the humor seem to appeal to many people.
We are looking forward to roll-out many more spots in the upcoming weeks.
