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About Us

Numbrs is a Swiss Bitcoin company. Rooted in the Swiss tradition of discretion, stability, and reliability, we pursue only one mission: to protect our clients' and our own Bitcoin. The focus on client needs is firmly rooted in our culture.

Swiss Pioneer

Numbrs was founded in 2013 by Martin Saidler - an internet pioneer, who has successfully built and invested in international market-leading companies since 1996. Our founder and his entrepreneurial experience shape our values, providing us with both a strong foundation and a clear vision for the future.

Very early on, investments in alternative and disruptive assets became part of our strategy. We have been investing in Bitcoin and Bitcoin-related projects since 2013. At that time, few recognized its disruptive potential. Today, ten years on, it is clear that Bitcoin is becoming the new gold standard.

The current global uncertainty and the rapid rise of cryptocurrencies have sparked a debate about the stability of traditional currencies and the future of banks. As early Bitcoin investors, we believe that Bitcoin is not only a highly attractive investment, but that it also has the potential to safely and discreetly preserve personal wealth for generations.

The process of finding a safe place to store our very own Bitcoin motivated us to build our own cold storage solution in Switzerland. It was of the utmost importance for us to develop a self-storage solution, as we were deeply concerned that banks and exchanges would have complete control over our Bitcoin. We were particularly shocked to learn that revoking ownership of Bitcoin is even legally incorporated into the terms and conditions of any custodian. This is why we developed Numbrs: the world's most secure and discreet self-custody cold storage solution based in Switzerland.

Numbrs is joining the long tradition of Swiss private banking that has kept clients’ assets safe and discreet for centuries. We think long term and are deeply rooted in the Swiss tradition of independence. In our business decisions, we focus on security and sustainability for the benefit of all our stakeholders. We always act in the best interests of our clients and are guided by our overarching goal: to provide the safest Bitcoin cold storage solution in the world.

Aligned Interests

The process of finding a safe place to store our very own Bitcoin motivated us to build our own cold storage solution in Switzerland. It was of the utmost importance for us to develop a self-storage solution, as we were deeply concerned that banks and exchanges would have complete control over our Bitcoin. We were particularly shocked to learn that revoking ownership of Bitcoin is even legally incorporated into the terms and conditions of any custodian. This is why we developed Numbrs: the world's most secure and discreet self-custody cold storage solution based in Switzerland.

To this day, our shareholders, board of directors, and the management team store their Bitcoin in the Cold Storage solution of Numbrs in Switzerland. Following the principle of "skin the game", we aim to create a culture of partnership in which our interests are fully aligned with the interests of our clients. Since our private assets are secured in the same Cold Storage solution, our clients can be assured that only the highest security and privacy standards are applied.

Clients First

We maintain an honest and partnership-oriented relationship with our clients. Focusing on our clients’ needs is firmly rooted in our corporate culture and is consistently implemented by our highly committed employees around the world. We treat our clients’ challenges with the same care and responsibility that we apply to our own Bitcoin. We see integrity and empathy as the bases of long-term trusted relationships. This is reflected in an exceptional personal commitment to our clients’ needs and the consistent high standards we maintain in everything we do.

A Culture of Partnership

The strength of our company is built on our people and our relationships with a wide range of stakeholders. Numbrs is led by a partnership of six Managing Partners, who are responsible for the activities of the company. The company’s founder, Martin Saidler, personally selected each partner and trained them over many years. The partnership has been working together in this formation for almost a decade:

Fynn Kreuz, CEO, Chairman of the Board

Fynn KreuzCEO, Chairman of the Board

Fynn Kreuz has been with Numbrs since 2013. He is the company’s Chief Executive Officer and was elected to the Board of Directors in 2018. He has held the position of Chairman of the Board of Directors since 2021.

Thomas Buetler, Member of the Board of Directors

Thomas BuetlerMember of the Board of Directors

Thomas Buetler is a highly qualified executive with extensive experience in private banking. He was previously a Managing Director at Notenstein La Roche Private Bank, where he headed private banking for Western Europe.

Severin Rüegger, Managing Partner, Head of Finance

Severin RüeggerManaging Partner, Head of Finance

Severin Jan Rüegger has been working at Numbrs since 2012. Mr. Ruegger has primary responsibility for the planning, implementation, managing, and running of all finance activities of the company.

Gianni Scenini, Managing Partner, Chief Technology Officer

Gianni SceniniManaging Partner, Chief Technology Officer

Gianni Scenini has been working at Numbrs since 2015. Mr. Scenini is in charge of the company’s information technology and security systems.

Luis Lacambra, Managing Partner, Head of Product

Luis LacambraManaging Partner, Head of Product

Luis Lacambra has been working at Numbrs since 2013. Mr. Lacambra leads the strategic planning and management of the entire product portfolio.

Julia Pelleschi, Managing Partner, Operations

Julia PelleschiManaging Partner, Operations

Julia Pelleschi has been working at Numbrs since 2012. Mrs. Pelleschi is responsible for Operations, where she supports the CEO and all departments with operational and administrative tasks.

The Headquarters

Numbrs’ headquarters are located in the heart of Switzerland in the Canton of Zug. From the company headquarters in Zug, the partnership directs the company’s business operations. Well-equipped offices with state-of-the-art video systems, dedicated private areas for discreet meetings, and stimulating meeting rooms create a distinct working environment.

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© Numbrs Personal Finance AG, 2022